I think this touches upon the crux of the issue, which is about defining the arenas we want to focus on. The time for generalist L2s (jack of all trades, master of none) and for tech-first value propositions is behind us (ZKP are cool but what for, why should people care? and who should care?).
Unless zkSync can define focus areas (from a user perspective, which means defining users) and then focus there, any branding or fund deployment exercise will fall flat.
So basically, I’m advocating for (brand) strategy to be a top priority. And that will allow for a branding conversation beyond “I like it / I don’t like it” which would be a nightmare in such a decentralised community.
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