Hello Akamal,
I will briefly clarify a few points. In the experimental (pilot) RFP, we achieved a CPM of $7.5, which is very solid for social content, especially for crypto on X.
Other protocols could only dream of such terms.For some context, marketing agencies in crypto usually charge an average CPM of $100.
You can find the details and report from the pilot here: Final Report: ZK Stack Content Experiment (Community Activation RFP #2)
I also love the fact that you care about the community and would like some answers. Here, I’d like to point out that the key participants in this RFP are long-standing ZKsync community members who have been active for 3–4 years. They are previously known for their educational efforts and have served as ZKmentor Captains.
Their motivation to educate others and drive discussions about ZKsync, its development, and progress is now also rewarded with small ZK token allocations.Hopefully this helps you see the program from a slightly different angle.
If you have any more questions regarding the program details, feel free to reach out, you can send me a DM on X or Telegram (@madmaxx_eth).