Community Activation RFP 3 Winner: Rally – ZKsync Institutional Narrative Experiment
The ZKsync Foundation has selected the proposal submitted by Rally for RFP 3: ZKsync Institutional Narrative Experiment under the Community Activation Token Program.
After reviewing submissions against alignment, experimental design, measurable outcomes, and community experience, Rally’s proposal stood out as a strong fit for the goals of the initiative.
Summary of the Selected Proposal
Title: ZKsync Institutional Narrative Experiment
Duration: 8 weeks
Funding: 833,000 ZK in two tranches
Administrator: Rally (rally.fun)
The experiment is structured as three sequential narrative waves, each with a defined thematic focus, quality review gate, and independent wave report.
Wave 1 focuses on institutional positioning — amplifying ZKsync as Ethereum’s institutional extension through content covering the ZK Stack architecture, Ethereum alignment, and ZKsync’s differentiation from alternative L2s.
Wave 2 shifts focus to Prividium education — community-created deep-dives into Prividium’s architecture, privacy-preserving execution, compliance features, and EVM interoperability.
Wave 3 activates institutional use cases — content covering real-world asset scenarios, regulated entity onboarding, and the intersection of privacy and liquidity access for financial institutions.
The proposal targets four outcome areas:
- Institutional narrative amplification through coordinated, high-signal content from ZK/L2 researchers, analysts, and infrastructure builders
- Prividium education at scale through analytical threads, explainers, and technical commentary
- Narrative discipline through allowlist-gated recruitment, AI-assisted quality scoring, and human moderation
- Ecosystem-reusable content outputs including a curated library of top submissions for ZKsync Foundation use
The submission included a full breakdown of KPIs, wave-by-wave timelines, anti-spam and anti-sybil controls, and reporting milestones.
Reporting and Funding
The Foundation will distribute funding in two tranches:
- 50% (416,500 ZK) at program start
- 50% (416,500 ZK) after the mid-term evaluation of report, determined at the discretion of the ZKsync Foundation.
The Rally team will publish two posts in the governance forum:
- A mid-term evaluation, and
- A final review of the program.