gm, ZK Nation! I’m Venky, co-founder of Metrom. Metrom is an incentive orchestration platform built to design, launch, and manage on-chain incentive programs.
We are excited to introduce ourselves to the community and share how we will be able to make liquidity incentives more efficient and targeted. Metrom is a programmable incentive platform designed to help protocols create smarter, more sustainable reward mechanics for liquidity providers. By leveraging strategies like KPI-based and range-based incentives, Metrom reduces inefficiencies, aligns rewards with protocol goals, and fosters long-term liquidity sustainability.
Metrom was launched earlier this year and have distributed points and rewards for some of the Uniswap and Liquity V2 forks’ deployments.
Metrom’s KPI based incentive distribution
KPI Liquidity Mining is a more efficient and targeted approach to distributing rewards by tying incentives to measurable performance metrics.
Instead of distributing rewards blindly, projects can set clear goals (such as reaching a specific TVL). Rewards are then distributed in proportion to how well these KPIs are achieved.
This approach minimizes token waste, aligns incentives with real project objectives, and encourages more meaningful participation from liquidity providers.
For instance, if a pool’s target is 10 million USD TVL with 250K ZK as reward, and the pool only reaches $5M TVL, only 125k in ZK would be distributed. More use cases could be found here: KPI uses cases
Metrom’s KPI-based reward system ensures LPs are aligned with performance goals, helping reduce unnecessary emissions. Any unused rewards are returned and can be reused in future campaigns, making incentive spend more efficient and goal-driven.
Why Incentives Need a Rethink
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Short-Term Gains, Long-Term Instability
Most campaigns attract “mercenary LPs” who chase the highest APRs, farm rewards, and exit immediately once emissions and APRs slow down. This creates a cycle of unstable liquidity, with TVL spiking during campaigns and collapsing afterward — leaving protocols unable to retain sticky capital.
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Lack of Targeted Incentives
In the current structure, incentives are distributed blindly, meaning every dollar spent does not guarantee a measurable outcome — it’s simply burned.
In contrast, with KPI-based campaigns, every dollar put in is tied to performance and drives value by directly contributing to increases in TVL.
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Complexity for Retail Participants
Bribe-based or vote-driven incentive models require constant staking, monitoring, and governance participation. While attractive to professional LPs and whales, these mechanics create unnecessary friction for smaller or retail participants who could otherwise be long-term supporters.
Benefits of KPI-Based Incentives
No Yield Dilution
In most campaigns, early LPs enjoy high APRs that quickly dilute as more liquidity enters the pool. KPI-based incentives solve this by scaling rewards in proportion to TVL:
- As more liquidity enters, total rewards increase.
- APR stabilizes or even improves.
This aligns incentives across the LP base and prevents “rush in, rush out” behavior.
Clear, Measurable Goals
Rather than distributing emissions blindly, Metrom’s KPI-based models allow protocols to define explicit objectives.
Example: “Achieve $10M TVL with $250K incentives.”
This creates a transparent contract with the community — LPs know the target, and protocols ensure emissions directly fund outcomes that strengthen liquidity depth, reduce slippage, and build sustainable growth.
Savings of Rewards
When incentives are tied to TVL and distribution depends on performance, campaigns that fall short of their TVL targets result in unused rewards being saved.
On average, teams have saved ~40% per campaign, which allows those rewards to be reused for future initiatives.
Range-Based Incentives
At Metrom, we also offer Range-Based and Traditional incentive models.
Range-based incentives are designed to direct rewards toward a specific tick range.
Example: In a DAI/USDC pool, a narrow range (0.995 – 1.005) could be incentivized to concentrate liquidity where it’s most needed.
By aligning rewards with targeted tick ranges, protocols can:
- Reduce price slippage for swappers.
- Deepen liquidity.
- Drive greater capital efficiency by ensuring both liquidity and incentives are applied where they create the most value.
Who Are We?
Metrom is built by a team deeply rooted in DeFi, with experience in designing and managing incentive structures for AMMs.
Our journey began within DXdao and Swapr, where we worked on DIY campaigns and experimented with new models of liquidity mining.
Over time, we saw firsthand that traditional token incentives were unsustainable — rewards leaked to mercenary capital and failed to build lasting liquidity.
This realization led to the creation of Carrot, a platform that introduced early versions of KPI-based incentives. While Carrot pushed the boundaries by acting as a working prototype used Swapr and Gnosis, it also revealed the inefficiency of fully on-chain computations.
Metrom is the evolution of these learnings.
By moving complex computations off-chain, we’ve built a platform that is more flexible, scalable, and practical for protocols.
Our mission: empower teams with smarter incentive tools that drive efficient capital allocation and foster sustainable liquidity.
For the full backstory on how Metrom came to life, you can read our journey here.
Why choose Metrom?
We’ve been live across multiple chains — Lens, Lumia, LightLink, Telos, Sonic, Hemi, Sei, Scroll, Base, Swell, and Taiko — supporting leading DeFi primitives and soon launching on zkSync.
- AMMs: Uniswap, Curve, Velodrome, Ambient, Algebra, Carbon, etc.
- Lending & Borrowing: Aave v3, Liquity
Chain ecosystem teams like LightLink, Telos, and Lens (zkSync stack) have already distributed over $250K in rewards, alongside individual apps such as Panko, Orki, Dodo, and Baseswap distributing another $50K+.
On the points side, Metrom powers three live Liquity v2 forks — Orki, Ebisu, Quill and a perp protocol Amped
Most partners save ~40% of rewards with our KPI-based model, reallocating unused incentives to run additional campaigns.
At Metrom, we work closely with teams to design, optimize, and execute campaigns that drive real results.
Links
dApp: app.metrom.xyz
Docs: docs.metrom.xyz
Website: metrom.xyz
Let’s bring efficient, performance-based incentives to zkSync. Open to questions, feedback, and collaborations.
If you’re planning to distribute points or incentives on zkSync, we would love to work with you. We work closely with teams to design, optimise and execute campaigns that drive results
— Venky (tg: @Venky0x)