[TPP-10] ZKsync Prividium Roadshow

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ZKsync Prividium Roadshow

:ballot_box: This proposal passed with a majority of 863M ZK in-favor of the proposal. See final results here.

Description Details
Title ZKsync Prividium Roadshow
Proposal Type TPP
One Sentence Summary Allocate 25M ZK (~$1.25M) to consolidate Prividium’s category leadership by securing sponsorships, speaker opportunities, and institutional networking at priority events from Q3-2025 through Q4-2026.
Proposal Author ZKsync Foundation
Proposal Sponsor TBD
Date Created 2025-09-11
Version v1.0
Summary of Action Transfer 25M ZK from the Token Governor Timelock to a ZKsync Foundation 3/5 multisig to fund the Prividium Roadshow.
Link to Contracts Not Applicable
Link to Discussion [Pending Forum Link]

Summary

The Prividium Roadshow allocates 25M ZK (~1.25M USD) to solidify Prividium’s category leadership and institutional interest, driving high-level awareness and converting it into quality deployment leads.

To achieve this, the program will scale ZKsync’s reach through sponsorships at high-leverage Ethereum and institutional finance events, as well as institutional networking activations—curated, invitation-only briefings with decision-makers.

Abstract

The Prividium Roadshow allocates 25M ZK (~$1.25M) to establish ZKsync and Prividium as the institutional standard for privacy-preserving blockchains, increasing the conversion rate of technology awareness into qualified deployment opportunities.

To achieve this, the program supports two workstreams:

  1. Tier-1 Conference Sponsorships (15M ZK): High-profile speaking and sponsorships at leading Ethereum and institutional finance events through 2026. These engagements secure stage time, brand visibility, and curated briefings for ZKsync leadership representatives.
  2. Institutional Network Activations (10M ZK): Invite-only roundtables, co-hosted workshops, and regulator briefings that strengthen strategic relationships and accelerate adoption, as well as association branding and messaging campaigns.

Speakers will include Alex Gluchowski, CEO of Matter Labs, alongside other leaders from Matter Labs’ Business Development, Partner Success, and engineering leadership. As inventors of the ZKsync protocol and key drivers of its ecosystem growth and partnerships, these representatives are well positioned to showcase ZKsync’s vision and leadership on the global stage.

Motivation

ZKsync Prividium is launching at a decisive moment for enterprise blockchain adoption. As financial institutions race to modernize, they need infrastructure that combines privacy, compliance, and interoperability without sacrificing control. ZKsync Prividium delivers a solution without compromise: it is a production-ready chain that anchors to Ethereum for security and finality while preserving enterprise-grade privacy and control.

The shift toward real-world assets as “always-on money” is accelerating, and institutions are actively seeking systems that can handle both operational scale and regulatory complexity. Early deployments, such as Memento’s Prividium pilot with Deutsche Bank, already demonstrate production use cases across fund creation, investor onboarding, custody, and onchain identity.

Now is the time to amplify Prividium’s presence and adoption and establish ZKsync as the protocol for enterprise blockchains.

To capture this momentum, ZKsync must couple technical readiness with institutional presence and credibility. Strategic visibility at leading Ethereum and finance conferences, combined with curated executive briefings and regulator engagements, is essential to convert interest into qualified opportunities and eventual Prividium deployments.

The Prividium Roadshow forms one leg of a coordinated growth strategy:

  • Prividium Roadshow → creates institutional visibility and trusted relationships.
  • Prividium Prize → incentivizes production deployment and mainnet adoption.
  • ZKsync Community Activation → scales grassroots awareness, developer engagement, and education around Prividium and the broader ZKsync stack.

Together, these programs form a pipeline from awareness to adoption, positioning ZKsync as the institutional home for private, compliant, and interoperable blockchains.

Program Design

This program will utilize 25M of the remaining minted ZK currently held in the Token Governor Timelock and distributed by the Roadshow Program Administrator in alignment with the program scope.

In addition, the Roadshow Program Administrator will be tasked with approving additional event sponsorships that are not currently listed in the proposal. The Matter Labs Events Team will be primarily responsible for curating and coordinating sponsorship opportunities. Tactical operations and service provider coordination will be managed by the Matter Labs Events Team.

As events are executed and concluded, the Roadshow Program Administrator will be responsible for reporting the events completed via the ZKsync Governance Forum.

The ZKsync Token Assembly is welcome to make suggestions for speaking opportunities or event sponsorships at any time for the Roadshow Program Administrator to consider through the Prividium Roadshow Event Suggestion Form (to be added upon onchain submission).

Event & Representative Selection

Representative Selection

Speakers at sponsored events will be Alex Gluchowski (CEO, Matter Labs), engineering executives, and senior members of the Business Development and Partner Success teams of Matter Labs. For each event, the ZKsync Foundation will select most suitable representative for each event based on agenda, audience, and objectives.

Conference Sponsorships

Sponsorship packages include branding, speaking opportunities, and in some cases booth space. Eligible events span:

  • Flagship Ethereum conferences (e.g., Devcon, Devconnect, ETHGlobal events).
  • Institutional and TradFi conferences (e.g., SmartCon, OutEast).
  • Regional Blockchain Weeks (e.g., Berlin, Korea).

Below are lists of existing sponsorship and speaking slots for 2025, and an estimate for 2026. The Roadshow Program Administrator is responsible for approving additional events to be added to the Prividium Roadshow through 2026.

Institutional Network Activations

In addition to conferences, the Roadshow will fund curated, invite-only networking events co-hosted with strategic partners. These events provide exclusive access to senior decision-makers and create opportunities for direct Prividium education and lead generation.

Eligibile events where focus is on Prividium/institutional onboarding and under 200 people are within scope.

Below are lists of existing and planned networking events.

  • Examples of Past & Planned Networking Events
    • Institutional Brunch with ETH LATAM
    • Onchain Exchange: NYC with Chainlink
    • The Rollup Networking Event at Korea Blockchain Week
    • VIP happy hour at Digital Asset Summit London (co-hosted with institutional partners)
    • Lunch & Learn sessions with institution teams at Singapore Fintech Festival
    • VIP Institutional Dinner and Partner Stage Event at Devconnect Argentina

Funding Request Overview

Description Total ZK Request Category Budget Forecast ZK Category Budget Forecast USD H2 2025 H1 2026 H2 2026
1. Conference Sponsorship: Tier 1 Ethereum & TradFi conferences. Includes branding, speaking slot(s), and/or booths. 15,000,000 13,200,000 $660,000 $220,000 $220,000 $220,000
2. Institutional Network Activations: Co-hosted network activations with strategic partners. For example: invite-only roundtables, co-hosted workshops, and regulator briefings. Includes branding & access to targeted audiences. 10,000,000 9,000,000 $450,000 $150,000 $150,000 $150,000
Sub-Total - 22,200,000 $1,110,000 $370,000 $370,000 $370,000
Reserve for Additional Sponsorships - 2,220,000 10% - - -
Total ZK 25,000,000 24,420,000 - - - -

Funding Request Assumptions

  • Reference Cost Estimate: Costs includes Prividium-related events from H2 2025.
  • Forecast Cost Estimate: Includes linear projection of costs through end of 2026. Assumes costs for H2-2025 are comparable to H1 and H2-2026.
  • Out of Scope: The request also excludes travel and accommodation costs.
  • Category Budget Flexibility: The Program Administrator may adjust spending across categories. Changes in category-level token allocations will be communicated to the Token Assembly through the ZKsync Governance Forum.
  • Estimates Rounding: Historical figures rounded to nearest $10k. Final ZK figures have been rounded to the nearest 1,000,000 ZK.
  • ZK Conversion: ZK token estimates have been calculated using a $0.05 / ZK conversion rate.

Program Mechanics

Similar to the Community Activation program, this program is funded via previously minted tokens held in the Token Governor Timelock. As the tokens are already minted, there will be no need for a creation of a capped minter for this program.

The program funding will be sourced as a transfer of 25M minted ZK from the Token Governor Timelock to the Program Administrators dedicated multisig.

Name Target Address Signers Type Token Amount
Prividium_Roadshow_Multisig2025 0xTBA [Placeholder] ZKsync Foundation 3/5 Multisig Transfer 25M ZK

As the Matter Labs Events Team will serve as the contracting party for event sponsorships—and these expenses often require fast, upfront payment—they will initially cover sponsorship costs directly. The Roadshow Program Administrator will transfer the verified amount of ZK to reimburse the Matter Labs Events Team as events are approved for inclusion in the Prividium Roadshow program.

Participants & Responsibilities

Program Administrator

The ZKsync Foundation will serve as the Roadshow Program Administrator. Their responsibilities as Program Administrator include:

  • Set up multisig for transfer of ZK tokens to contracting parties of approved events upon direction of ZKGPS.
  • Communicating addition of any further confirmed event sponsorships to be included in the roadshow, including reasoning, costs and what sponsorship includes in a forum post for transparency on use of Token Assembly funds.
  • Selecting representative to speak at events where speaking opportunity is available.
  • Pausing and cancelling token distributions as needed.
  • Managing compliance of all token recipients in cooperation with ZKGPS.

New Event Requests Form

Suggestions for speaking opportunities, sponsorships, and network activations that fall within the scope of this program can be submitted via the dedicated Prividium Roadshow Event Suggestion Form (to be added upon onchain submission).

Accountability

  • Public Reporting: The Program Administrator will be responsible for updating the community on completed and upcoming events included in the Prividium Roadshow via forum posts each 6 months.
  • Token Assembly Oversight: The Token Assembly may cancel the program at any point via a Token Program Proposal. Upon proposal cancellation execution, all active token distributions will be cancelled, and un-spent tokens will be returned to the Token Governor Timelock.
  • Unused Tokens: Any unused ZK at program end will be returned to the Token Governor Timelock.
1 Like
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Thank you for this comprehensive proposal. To help the community fully support this significant investment, we’d like to ask for more clarity on how success will be measured. Specifically, could you please define the KPIs for a “qualified deployment opportunity” that will be included in the bi-annual reports, and also share the framework for how the overall impact for the program will be assessed at its conclusion in 2026? We believe greater transparency on these success metrics will make an already strong proposal even more compelling and look forward to the discussion.

3

:circus_tent: ZKsync Prividium Roadshow Event Sponsorship Suggestion Form

The Matter Labs Events Team will be primarily responsible for curating and coordinating sponsorship opportunities for the Roadshow Program, however, the community is invited to share suggestions for speaking opportunities, sponsorships, and network activations that fall within the scope of this program.

:point_right: These suggestions can be submitted via this dedicated ZKsync Prividium Roadshow Event Suggestion Form.

The Roadshow Program Administrator (ZKsync Foundation) is responsible for approving additional event sponsorships that are not currently listed in the proposal. We will reach out to you if your suggestion is selected to be included in the program!

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