Season 1 Overview and Recap
Season 1 of the ZKsync Community Activation Pilot Program represents the first six-month execution phase of a 12-month governance-approved initiative focused on strengthening global awareness, education, and community engagement around ZKsync and its network of ZK chains.
During this period, community activation efforts centred on communicating ZKsync’s Elastic Network, technical roadmap, and ecosystem developments through consistent and coordinated channels.
Output prioritised X for ecosystem-wide visibility and Discord as the primary hub for user support, discussions, events, and cross-community amplification.
Content included ecosystem recaps, technical explainers, videos, announcements, community calls, and case studies covering product development, governance, partnerships, and network activity.
The ZKnomist team has been actively contributing since September 2025, supporting improved content consistency, structure, and depth throughout the reporting period as Season 1 approaches completion.
Season 1 Key Deliverables
As approved under TPP-8, Season 1 of the ZKsync Community Activation Pilot Program allocates funding to support sustained ecosystem communication, education, and community coordination across ZKsync’s core channels and the ZKnomist initiative.
- 5 posts + 2 original videos on X/week focusing on ZKsync and ecosystem news
- Up to 4 community calls/month
- 2 ZKsync Chain Case studies/month
- Discord community management
Key Projects or Activities Completed
Over the course of execution to date, delivery consistently met and, in several areas, exceeded the minimum cadence outlined in TPP-8, reflecting the pace of ecosystem developments and governance activity during the season.
The following sections detail execution against each approved deliverable:
1. Five Posts per Week on X
Under TPP-8, TheZKnomist committed to helping deliver a minimum cadence of five posts per week on X in support of ZKsync’s account channels and broader ecosystem communications. Throughout the Season 1 reporting period, this baseline was consistently exceeded.
Between September 2025 and January 2026, total content output reached 509 images, videos, and texts, spread into eight to eleven posts per week, representing a sustained publishing cadence that materially surpassed the original proposal requirement across the full reporting window.
Delivery extended beyond volume alone. Content execution covered a wide range of formats and narrative layers, including static visuals, short-form videos, technical explainers, governance updates, and ecosystem announcements.
This approach ensured continuous and structured coverage of ZKsync’s institutional positioning, protocol milestones, ecosystem growth, and roadmap communication, while maintaining consistency and clarity across a high-frequency publishing schedule.
In addition to exceeding the agreed posting cadence, TheZKnomist delivered new formats beyond the original proposal scope, most notably the introduction of a recurring “Weekly Roundup.”
This format consolidated key updates across ZKsync and the Elastic Network into a structured summary, complementing milestone-driven posts and improving information accessibility for the community.
Alongside support for ZKsync’s official account, TheZKnomist maintained consistent execution on its own channel throughout the reporting period.
TheZKnomist’s account sustained a minimum cadence of five posts per week, typically delivering an average of two long-form threads and two videos per week, with the recent addition of approximately two research-driven articles per week.
Engagement across these posts remained solid relative to follower size, with average views consistently exceeding the account’s follower base, indicating effective reach and audience retention while reinforcing and amplifying ZKsync’s core narratives.
2. Two Original Videos per Week on X
As part of the approved deliverables, TheZKnomist committed to producing a minimum of two original videos per week on X to support ZKsync’s account channels and ecosystem communication. During the Season 1 reporting period, this requirement was consistently met and exceeded.
In practice, TheZKnomist delivered an average of two to four original videos per week, spanning a mix of short-form and longer-form formats, including animated explainers, visual-led narrative videos, and topical ecosystem updates.
In addition, TheZKnomist regularly produced approximately six short clips per week, typically ranging from one to two minutes, highlighting key moments from important ecosystem events, announcements, and discussions to improve accessibility and shareability.
Alongside this contribution to ZKsync’s channels, TheZKnomist also maintained a steady cadence of two original videos per week on its own account, supporting the sustained engagement levels outlined in the previous section.
This parallel execution demonstrates TheZKnomist’s capacity to scale video production across multiple channels while maintaining consistent quality and audience engagement, reinforcing its role as a reliable content and community contributor throughout Season 1.
3. Up to Four Community Calls per Month
In line with the approved deliverables, TheZKnomist facilitated recurring community calls through weekly X Spaces, providing a consistent forum for updates, discussion, and direct engagement with the ZKsync community.
These sessions were conducted in collaboration with key ecosystem stakeholders, including members of the Matter Labs team, ZKsync governance participants, and representatives from the ZKsync Foundation, and focused on product updates, governance developments, roadmap progress, and broader ecosystem activity.
The weekly cadence alternated between two formats. The first focused on ZKsync updates, featuring direct discussions with core contributors and ecosystem stakeholders.
The second format, titled “Elastic Network Ecosystem Update”, brought in teams building within the Elastic Network to share project progress and updates directly with the community.
Across both formats, community calls consistently attracted up to around 900 listeners per session, demonstrating sustained interest and providing an effective channel for transparent communication and two-way engagement throughout the Season 1 reporting period.
4. Discord Community Management
During Season 1, TheZKnomist supported Discord community management for ZKsync by working closely with existing moderators to increase day-to-day engagement, responsiveness, and coordination across the server.
This included encouraging more proactive interaction with community members, aligning moderation practices across regions, and supporting initiatives to make the Discord channel feel more active and welcoming.
TheZKnomist also helped drive community-facing activities and worked with moderators to maintain consistent communication standards across key discussion channels.
In parallel, TheZKnomist supported the creation of monthly Discord reports from September through December 2025, improving transparency and accountability around community activity and moderation.
Throughout this period, the server maintained a large and active user base of over 600,000 members, with regular weekly events and community calls continuing across all four months.
Moderation efforts remained effective, with over 100 incidents addressed each month, peaking at 156 actions in November and stabilising at 138 actions in December, indicating effective response and coordination rather than escalation.
Regional engagement remained strongest in Chinese and Russian channels, alongside the main community lounge and user support channels, demonstrating sustained participation across multiple geographies and reinforcing Discord’s role as a key coordination hub for the ZKsync community.
5. Visual Support for ZKsync
Throughout Season 1, TheZKnomist provided ongoing visual support for ZKsync to ensure consistency, clarity, and responsiveness across ecosystem communications.
At the start of each week, TheZKnomist prepared a weekly rough content plan to align upcoming announcements, campaigns, and ecosystem updates with appropriate visual treatments.
This planning process enabled timely coordination between narrative, format, and distribution, while allowing flexibility to respond to fast-moving developments across the ZKsync and Elastic Network ecosystem.
Execution included the creation of rough visual concepts and production assets, such as sketches, early-stage designs, storyboards, motion references, and draft videos, which were iterated into final publishable content.
Across the Season 1 reporting period, this process resulted in a total of 363 rough visual outputs, from which 136 final visual assets were produced for ZKsync’s communication channels. These outputs supported a wide range of content formats, including static posts, animated visuals, short-form videos, and longer narrative pieces.
6. Additional Support for ZKsync
Beyond the scope defined in TPP-8, TheZKnomist contributed additional support initiatives that complemented ZKsync’s broader community activation and ecosystem growth efforts.
One key initiative was the ZK Stack Content Experiment (Community Activation RFP #2**)**, administered independently by TheZKnomist.
The eight-week programme was designed to test scalable, community-driven content models and onboard new contributors. During the first four weeks alone, the experiment recorded 176 content submissions, generating 276,360 views, 4,193 likes, and 634 comments across X.
Contributions came from 13 distinct community groups, including Elastic Network Community, ZKsync Türkiye, and regional creators, demonstrating strong participation, multilingual reach, and the viability of decentralised content activation ahead of the programme’s continuation into Part 2.
In addition, TheZKnomist supported ZKsync teams through ad-hoc video production for the ZK Nation and ZKsync Developer accounts upon request, extending content capacity during periods of high announcement density.
TheZKnomist also executed three community marketing campaigns using Rally, a platform within the Elastic Network ecosystem.
- https://x.com/zksync/status/1976356452161008041 (the announcement of the first Rally campaign)
These campaigns recorded a combined 3,790 submissions and 1,359 participants, with total reward pools of 1,024,000 RLP, demonstrating strong community participation and effective incentive-based activation. These efforts provided ZKsync with measurable engagement outcomes outside the original proposal scope.
TheZKnomist also helped coordinate new event formats, such as In Sync with ZKsync, a public X Space series featuring Elastic Network partners. Memento was the first guest featured in this X Space series.
In addition, there is also the ZKsync Elastic Roundtable, a private, recurring session that brings together ZK Chain teams, Matter Labs, the Governance team, and the ZKsync Foundation.
These initiatives, along with support for various other online and offline ZKsync events, contributed to stronger ecosystem coordination, knowledge sharing, and increased partner visibility throughout Season 1.
Relevant Stats or Success Metrics
This section presents key performance indicators for ZKsync’s X (Twitter) account during Season 1, based exclusively on top-performing content.
Metrics are derived from the Top 5 posts by views for each month.
These indicators are intended to reflect peak reach, engagement strength, and content effectiveness, rather than aggregate averages across all published posts.
September 2025 X (Twitter) Content Performance
Total X Posts: 51
Top 5 X Posts:
| Link | Views | Likes | Repost | Replies |
|---|---|---|---|---|
| https://x.com/zksync/status/1966082114992091491 | 63.8K | 533 | 119 | 79 |
| https://x.com/zksync/status/1968805891211178254 | 59.8K | 292 | 56 | 45 |
| https://x.com/zksync/status/1968719912223797545 | 39.9K | 325 | 56 | 80 |
| https://x.com/zksync/status/1971140290934399206 | 39.6K | 272 | 50 | 47 |
| https://x.com/zksync/status/1973018372532212000 | 37.8K | 219 | 60 | 21 |
October 2025 X (Twitter) Content Performance
Total X Posts: 110
Top 5 X Posts:
| Link | Views | Likes | Repost | Replies |
|---|---|---|---|---|
| https://x.com/zksync/status/1975516619263631730 | 1M | 1825 | 634 | 227 |
| https://x.com/zksync/status/1977710454177698252 | 504.6K | 1087 | 397 | 131 |
| https://x.com/zksync/status/1973258149864800449 | 158.8K | 400 | 97 | 26 |
| https://x.com/zksync/status/1975174752864985526 | 146.8K | 528 | 133 | 106 |
| https://x.com/zksync/status/1974445890590159304 | 141.3K | 374 | 86 | 42 |
November 2025 X (Twitter) Content Performance
Total X Posts: 150
Top 5 X Posts:
| Link | Views | Likes | Repost | Replies |
|---|---|---|---|---|
| https://x.com/zksync/status/1984626822848659919 | 803.6K | 1297 | 184 | 84 |
| https://x.com/zksync/status/1989036801575776691 | 351.8K | 1140 | 708 | 101 |
| https://x.com/zksync/status/1984653710723621088 | 332.6K | 952 | 199 | 106 |
| https://x.com/zksync/status/1985710360742019113 | 235.1K | 1211 | 290 | 129 |
| https://x.com/zksync/status/1993055187465126276 | 117.1K | 792 | 166 | 77 |
December 2025 X (Twitter) Content Performance
Total X Posts: 109
Top 5 X Posts:
| Link | Views | Likes | Repost | Replies |
|---|---|---|---|---|
| https://x.com/zksync/status/1996678308214264145 | 471.6K | 1226 | 328 | 119 |
| https://x.com/zksync/status/1997776803302125607 | 90K | 353 | 94 | 72 |
| https://x.com/zksync/status/2000653992217739716 | 80.2K | 387 | 113 | 45 |
| https://x.com/zksync/status/1996237519814320624 | 61.8K | 683 | 93 | 41 |
| https://x.com/zksync/status/2006008088512585999 | 59.7K | 416 | 119 | 56 |
January 2026 X (Twitter) Content Performance
Total X Posts: 93
Top 5 X Posts:
| Link | Views | Likes | Repost | Replies |
|---|---|---|---|---|
| https://x.com/zksync/status/2014752517239013619 | 268.6K | 746 | 743 | 75 |
| https://x.com/zksync/status/2017275722319204600 | 75.8K | 437 | 103 | 45 |
| https://x.com/zksync/status/2013270694218412413 | 58.6K | 328 | 72 | 44 |
| https://x.com/zksync/status/2011073670886936705 | 58.1K | 686 | 92 | 55 |
| https://x.com/zksync/status/2008464442170765600 | 54K | 655 | 152 | 70 |
Aggregate Performance Overview (September 2025 - Januari 2026)
| Category | Metric |
|---|---|
| Content Output | 513 total posts published across 5 months |
| Publishing Cadence | ~8–11 posts per week on average |
| Baseline Requirement | 5 posts per week (consistently exceeded) |
| New Formats Introduced | Weekly Roundup |
| Weekly Roundup Views | ~17.7K – ~61.7K views per post |
| Top Weekly Roundup | https://x.com/zksync/status/1990100320261968211 |
| Total Visual Assets Created | 363 |
| Total Visual Assets Used | 136 |
The introduction of structured formats such as the Weekly Roundup further reinforced this pattern, delivering consistent mid-five-figure view ranges and validating demand for recurring, summary-driven content alongside major announcements.
In parallel with supporting ZKsync’s primary account, TheZKnomist maintained consistent performance on its own X account throughout the same period.
Across image, video, meme, and article formats, posts published by TheZKnomist averaged approximately 4,000 views per post against a follower base of 3,623, indicating a sustained view-to-follower ratio above 1x.
This reinforces TheZKnomist’s role not only as a content delivery partner but also as an amplification layer capable of extending reach and reinforcing narratives beyond ZKsync’s core channel, while maintaining engagement quality and audience relevance.
Challenges, Constraints, and Learnings
During the Season 1 period, the primary challenge was balancing high-frequency and fast-paced publishing with narrative depth and technical accuracy as ZKsync’s messaging evolved toward institutional-grade infrastructure and governance maturity.
Coordinating timely delivery across protocol updates, ecosystem launches, and governance developments required careful pacing to maintain consistency and clarity at scale.
Engagement analysis also highlighted timing as a meaningful constraint, with performance strongest when posts were published between 13:00 and 18:00 UTC, aligning with peak activity across European and North American audiences.
Key learnings from the period confirm that institutional and infrastructure-focused content, supported by clear visuals focused more on short-form video animations and concrete performance benchmarks, consistently outperformed generic updates.
Also, structured formats such as the Weekly Roundup proved effective in maintaining sustained engagement alongside milestone-driven communications.
Impact Assessment
A clear step-change in ZKsync’s media execution and community coordination occurred following the transition to TheZKnomist-led operations in September 2025.
In the five months prior to the program (April–August 2025), total content output averaged 64 posts per month, and increased under TheZKnomist’s execution to an average of 86 posts per month, with consistent delivery of original visuals, videos, animations, threads, explainers, and structured formats aligned with product milestones, governance updates, and institutional positioning.
In parallel, Discord operations shifted from largely passive and uncoordinated moderation to a more structured, responsive, and community-oriented environment, with aligned moderators, encouraged activity, and standardized reporting.
Overall, these changes show that TheZKnomist not only increased output volume but also significantly improved execution quality, narrative clarity, and community trust, resulting in a more professional, engaging, and dependable media presence for ZKsync that the community could clearly feel and respond to.
Closing Statements
Season 1 of the ZKsync Community Activation Pilot Program demonstrates that structured, consistent, and narrative-driven community execution can materially strengthen ecosystem communication without relying on one-off events or reactive visibility.
Over the reporting period, TheZKnomist delivered sustained output beyond the approved baseline, introduced durable content formats, improved coordination across X and Discord, and helped shift ZKsync’s media presence toward clearer institutional positioning and ecosystem maturity.
Performance data shows repeatable reach and engagement aligned with product milestones rather than isolated spikes, while qualitative outcomes reflect improved clarity, trust, and accessibility for the community.
As Season 1 approaches completion, the results to date indicate that the program has met its objectives in establishing a reliable community activation layer, providing a strong foundation for continued execution, iteration, and scaling in Season 2.