This comment is posted on behalf of the Treasure Delegate Council (TDC)
This proposal is well-crafted and insightful, showcasing the authors’ professionalism and deep expertise.
Given how expansive the Catalyst is, we have focused our comment on the following areas.
Yes to VC Matching, No to Exclusivity
We see VC Matching as a smart idea with strong win-win potential and fully support this aspect of the proposal, whether integrated into a broader framework or pursued independently. However, we recognize that requiring exclusivity to ZKsync may pose challenges, as many applications have long-term multi-chain ambitions. Additionally, restricting apps solely to ZKsync may not be in its best interest either, as cross-chain presence can serve as a gateway to attract more users. We advocate for a more flexible approach—one that prioritizes ZKsync as an app’s primary hub and main base of operations rather than enforcing strict exclusivity.
Significant Active User KPIs Preferred to Transaction-Focused KPIs
We believe aligning KPIs with rewards is crucial and we appreciate the positive flywheel this approach can generate. However, we acknowledge the complexities in setting effective KPIs, especially given the diverse performance outcomes across different apps. Our preference remains to anchor rewards on “# of significant active users” rather than “transaction” focused metrics such as TVL, Trading Volume and Fees. We believe this would simplify evaluation and ensure consistent treatment across varied applications. That said, if the proposing team is confident in executing a transaction-KPI-based approach effectively, we are open to supporting their vision.
Is Direct User Incentive a good vehicle for growth?
We generally remain sceptical about the effectiveness of direct user incentive programs. While the risk of apps fraudulently inflating their own metrics is low, tying user incentives directly to on-chain actions introduces challenges in mitigating farming and low-value activity. Even if payments are routed through the app, the risk persists if they ultimately reach users via direct incentives. That said, we appreciate the focus on anti-farming safeguards and some principles of ensuring participants have real skin in the game. We are particularly supportive of incentives being directed toward cross-chain interactions, gas-free transactions, and account abstraction—mechanisms that lower barriers to entry and allocate funds to areas that are inherently resistant to exploitation.
Priority, growth!
We are comfortable with the budget or level of inflation. The L1/L2 landscape is highly competitive, and testing an app-focused incentive program that aligns well with the 2025 Token Priorities seems generative. At this stage, the focus of ZKsync should be on rapid growth, and we feel this proposal supports that.
No RFP, let them cook!
We are pleased with the proposal ideation process and the level of community input solicited by Areta and Factory Labs. We believe that early-stage proposal development is most effective when structured rather than an open-ended free-for-all, and we appreciate the team’s clear communication thus so far.
We have evaluated the advantages of a Request for Proposals (RFP) approach versus engaging a Single Service Provider. RFPs are often considered best practice, promoting competition, enhancing impact, and improving price discovery. We believe this can be particularly valuable for decentralized organizations given their particular challenge in effectively negotiating contracts with service providers. In such cases, RFPs can provide meaningful benefits.
However, these advantages are most applicable to standardized service contracts rather than strategically integrated programs such as this. For that reason, we do not believe an RFP is appropriate for this proposal, as its success depends on the deep strategic involvement and vision of Areta and Factory Labs. Their role is not interchangeable in the way a standard service provider might be.
Additionally, to our knowledge, no RFP was conducted for Ignite, despite OBL’s role being one that could have been handled by other providers—making the call for an RFP in this instance feel inconsistent with past precedent.
For all these reasons, we support this team and their continued progression and leadership of this incentive program.
A 10% administration fee seems right
As mentioned above, compensation setting and negotiation with a decentralized organisation is tricky, and it is hard to independently and accurately evaluate the fairness of the proposed compensation for this program.
Admin/ops spend breaks down as follows:
- 3.9M - Founder Factory
- 4.3M - Areta
- 5M - Marketing
- 1.155 million ZK Tokens for CRCs operation
Zooming out, we feel a ~10% overall management fee seems reasonable for a program of this scale, and so we are willing to support it. However, we would appreciate more clearly outlined finances for the program. At this size, a more detailed, well-documented, and easily navigable breakdown should be available
Selection vs Election
We believe full elections often serve as poor mechanisms for forming a diverse and merit-based group of individuals. We are comfortable with the proposal author nominating council members directly but are open to a community election for an independent overseer aligned with the updated proposal. Considering the qualifications of the currently nominated individuals, we do not believe a full election process would add any real value to the program’s overall success. This feedback aligns with the updated changes within this proposal.
Eligibility Criteria
The rapidly evolving nature of chains and tokens within the ZKsync ecosystem makes it challenging to set eligibility criteria that will take effect weeks or months from now. At present, our initial research shows only three chains meet the 100M FDV threshold. While it’s possible that more chains will launch, markets will improve, and additional tokens will be released, basing eligibility on speculated token prices may be unwise.
Additionally, some chains operate effectively without a token and may not introduce one in the near future. We belive excluding them solely for lacking a token would be an unnecessary limitation. Finally, we believe the float requirement of 15% could result in an uneven playing field given chains with lower circulating supply often will have a lower effective eligibility threshold, especially when unlocks are spread over an extended period.
We believe a more practical approach would be to lower this requirement, consider circulating market cap instead of FDV, and explore alternative criteria, such as alignment with program KPIs. That said, our preference would be to remove rigid criteria altogether and instead use them as guidelines for council discretion, given the manageable number of chains under review (N = 15) and the relatively recent deployment of most ZK chains.
Regarding dApp eligibility (10M FDV or 5,000 verifiable users), it would be helpful to understand the reasoning, research, and methodology behind these figures. Additionally, there is no clear guidance on when these criteria should be met—whether at the time of approval, as an average over a multi-month period, or another benchmark.
We conducted additional research on eligibility, which we have shared below for other delegates to peruse.
Summary
Metrics (market cap, fully diluted valuation & total value staked) as per 30-01-2025.
- Cronos: 3.51b mc, 3.96b FDV
- Zero Network: No Token.
- Lens: No Token. No Mainnet.
- Abstract: No Token. TVS = 31.8m
- Treasure: 102.51m mc, 122.55m FDV. TVS = 35.12m
- Sophon: No Token. TVS = 193.28 m
- Creator: No Token. No Mainnet.
- ZKcandy: No Token. No Mainnet.
- Memento: No Token. No Mainnet.
- zkLink Nova: 31.97m mc, 145.56m FDV. TVS = 75.76m
- Heuristic: 10.09m mc, 91.32m FDV. (11.4% float)
- Lift: 40.97k mc, 40k FDV on dGold? $Lift token not live yet
- SXT: 39.28m mc, 64.23m FDV. TVS = 13.85m
- GRVT 1: No Token yet. Points system live.
- Nodle: 8.02m mc, 15.12m FDV.
On the whole we are happy with the direction of travel for this proposal, and look forward to seeing it progress.